Puerto Rico is an unincorporated territory of the United States located between the Caribbean Sea and the Atlantic, east of the Dominican Republic, approximately 1,600 km southeast of Miami, Florida.
Puerto Rico is one of the biggest and best rum-producing nations in the world. The climate of Puerto Rico is just right for producing the sugar cane from which rum (or ron, as the locals know it) is made.
The spirit is also a big part of the island’s history. Juan Ponce de León first brought Creole sugar cane rootstocks from La Española (Dominican Republic) in 1506. Eleven years later, the first sugar mill was established in Añasco. Rum production began in the 1650s.
Today, more than 80% of the rum consumed in the USA hails from this island.
In 1861, Don Juan Serrallés founded a small sugar cane plantation – the Hacienda Mercedita.
In 1865, he produced his first few casks of rum using a five-tray copper pot still he had imported from France. With that, the Serrallés family rum tradition had begun.
In 1934, the family launched Don Q. the brand is named for Don Quixote, the famous literary character from the family’s favorite novel.
In 1954, the original Piña Colada was created at The Caribe Hilton hotel in Old San Juan, by Ramon ‘Monchito’ Marrero using Don Q Gold rum!
Today, Serrallés 6th generation is one of America’s oldest family-owned and operated companies.
The company is the leading rum producer in Puerto Rico
The brands have close to 70% market share in PR, selling over 1 million cases there.